Be ready to grow

Once Milandra starts posting about Bub's Bakee, things can move very fast. This page is so the whole family is ready before they do.

The 3 concepts How it works Be ready to grow

How social media growth really works

On Instagram, one reel can be shown to thousands of strangers overnight. When people share, tag friends and save posts, Instagram shows the reel to even more people. That's how a small home bakery can go from a few orders a week to more than it can handle, sometimes in days.

Month 1

20–40

new customers, mostly friends of friends and people who saw a shared reel

Month 2

100+

orders as word of mouth kicks in and festival season hits

Month 3, if a reel takes off

5,000

followers is possible. Just a few hundred of them ordering is more than one kitchen can make.

This is not a joke and not a guarantee. Not every month will look like this, but you should plan for the best case. Being ready when the orders come is better than turning people away.

Getting ready: the checklist

1. Know your limit

Decide the most cakes and boxes you can make in a day and in a week, and stick to it.
Keep a booking calendar (even a notebook) and say "sorry, fully booked" kindly when it's full.
Set a minimum notice: 2 days for regular orders, 1 week for big or tiered cakes.

2. Fix your prices and payments

A simple price list for each item and size, so you aren't working it out in every chat.
Take an advance by UPI (for example 50%) to confirm every order. It stops no-shows.
Count packaging, toppers and delivery in your price.

3. Set up WhatsApp Business (free)

Catalogue with photos and prices, quick replies for common questions, and an away message for busy hours.
Labels like "New", "Paid", "Ready" and "Delivered" so no order gets lost.

4. Stock and supplies

Have backup suppliers for flour, chocolate, cream and boxes. Buy packaging in bulk before festival season.
Plan delivery: a trusted person, or apps like Porter for bigger orders.

5. Make it official

FSSAI registration: home bakers in India need this food licence. Small businesses (under ₹12 lakh a year) only need the basic registration, about ₹100 a year, applied online at foscos.fssai.gov.in.
Labels with "100% eggless" plus allergens (nuts, gluten, dairy) on boxes.
As sales grow, talk to a CA once about GST and accounts.

6. Family team

Split the jobs: baking, decorating, replying to messages, packing, delivery, and money in and out.
Kaka and the family are the backup team for busy weeks. Agree on who covers what before Diwali, not during.

7. Keep the reviews coming

Ask every happy customer for a photo or a one-line review, and add it to the Reviews highlight and the website.

What Milandra handles

The website: design, building, updates and hosting.
The domain: registering it, setting it up and paying for it.
The posting plan: when and what to post so the right people see it.

What you handle: the baking magic, and being ready for the orders.

Back to the 3 concepts